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Glorifier “Capture Totale R60/80 XP” CHRISTIAN DIOR
 
BLEU CAPITAL  
5 rue Paul Bert
93400 SAINT OUEN (FRANCE)
 
Tel. : 01 41 66 33 00  
E-mail : aviani@bleu-capital.com    
 
Manufacturer BLEU CAPITAL  
Designer PARFUMS CHRISTIAN DIOR  
Advertiser PARFUMS CHRISTIAN DIOR  
Type of display Testeur non stockeur  
Distribution network Grand magasin - parfumeries  
Quantity produced 4918 units  
Materials used in production Plastique, bois, aluminium, diode  
Dimensions (mm) Width: 370  Depth: 205  Height: 450  
Use duration 12 weeks  







 
  Advertiser's Objectives
& Strategy
The counter display Capture R 60/80 XP presents the revolutionary anti-wrinkle skincare products of Dior. It highlights the Capture franchise muse, Sharon Stone, but it also values the technological image of this new range. The new logo is lit up, as well as the star product with its "double-tank" packaging. This product display, which combines chromium and luminous transparency, emphasizes the expertise, which is the key word of this launch.

The whole is the reflection of Dior, luxurious, qualitative and creative.