Previous entryNext entry
 
Général tester skincare DECLEOR
 
BLEU CAPITAL  
5 rue Paul Bert
93400 SAINT OUEN (FRANCE)
 
Tel. : 01 41 66 33 00  
E-mail : aviani@bleu-capital.com    
 
Manufacturer BLEU CAPITAL  
Designer ADN (ARCHITECTURE DESIGN NOMADE)  
Advertiser DECLEOR  
Type of display Presentoir general  
Distribution network Parfumeries - instituts  
Quantity produced 1015 units  
Materials used in production Métal, bois, plastique  
Dimensions (mm) Width: 700  Depth: 650  Height: 1350  
Use duration 156 weeks  




 
  Advertiser's Objectives
& Strategy
- Create a modernised POS item respecting the brand's codes : white (treatment), yellow (aromatherapy) and wood (naturality)

- Clarify the offer ==> architectured segmentation per level, ranges organised per sector

- Ensure flexibility : removable sectors for easiest updatings, possibility to change the front visual

- Highlight new products ==> creation of a wooden podium at the front of the stand

- Communicate on the launchings and the brand : creation of a brochure stocker at the back of the front visual