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DIOR “Or de Vie” flagship
 
DIAM INTERNATIONAL  
40 rue Pierre Curie
78130 LES MUREAUX (FRANCE)
 
Tel. : 0134928360  
E-mail : acadoch@gr.diam-int.com    
Site : www.diam-int.com  
 
Manufacturer DIAM International  
Designer MALHERBE DESIGN  
Advertiser PARFUMS CHRISTIAN DIOR  
Type of display Présentoir de comptoir  
Distribution network Grand magasin - parfumeries - enseigne spécialisée  
Quantity produced 500 units  
Materials used in production PMMA - aluminium - peinture - bois - impression  
Dimensions (mm) Width: 420  Depth: 420  Height: 450  
Use duration 52 weeks  








 
  Advertiser's Objectives
& Strategy
The counter display L'Or de Vie presents Dior’s premium skincare products. It celebrates the association of requirement and innovation, communicates on the high quality of Château d'Yquem grapes and offers a premium service. The product is highlighted in the center of the display, repeated and lit up by reflecting effects. Gold and black colors set the tone and symbolize the extreme luxury of this unique range. A high profile display unit in the very image of a product, a treasure of cosmetics, by Dior.