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Advertiser's Objectives
& Strategy |
The counter display L'Or de Vie presents
Dior’s premium skincare products. It celebrates the association of requirement
and innovation, communicates on the high quality of Château d'Yquem grapes
and offers a premium service. The product is highlighted in the center of the
display, repeated and lit up by reflecting effects. Gold and black colors set
the tone and symbolize the extreme luxury of this unique range. A high profile
display unit in the very image of a product, a treasure of cosmetics, by Dior.
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