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Advertiser's Objectives
& Strategy |
For the lauch of its brand new lipstick
Color Riche Accords Naturels, L'Oréal wanted to help the consumer choose
the color of her lipstick over the harmony of shades Specially created to genuinely
compliment Blondes, brown haired, brunettes, ethnic and asian, perfectly according
to both hair color and skin tone.
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