| |
Advertiser's Objectives
& Strategy |
Created to establish Mini Bourjois
as a permanent brand in the UK, this unit reflects the colour, creativity and
joie de vivre of the brand.
With a qualitative level of merchandising, the unit still recognizes the price
level of Mini Bourjois. The use of product showcases and innovative design features,
attracts and engages the consumer.
An initial trial of units in 2007 was so successful that a further 700 units were
installed in early 2008. Initial sales impact is positive. |
|
