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BOURJOIS meuble russe
 
FORMES ET SCULPTURES INDUSTRIES  
3 rue Robert Planquette
75018 PARIS (FRANCE)
 
Tel. : 0142234544  
E-mail : francois@formes-sculptures.com    
Site : www.formes-sculptures.com  
 
Manufacturer FORMES ET SCULPTURES INDUSTRIES  
Designer LA VACHE NOIRE  
Advertiser BOURJOIS  
Type of display Présentoir de sol non stockeur  
Distribution network Grand magasin - enseigne spécialisée  
Quantity produced 400 units  
Materials used in production Métal-p s  
Dimensions (mm) Width: 490  Depth: 400  Height: 1600  
Use duration 52 weeks  




 
  Advertiser's Objectives
& Strategy
This tower has been specifically created for the Russian market, in a selective universe to introduce the Bourjois's new collection.

The front of the material allows to present and highlight three promotional display units, and on the back to communicate with a typical beauty visual of the brand.

The rubine pink which dominates this tower and an enhances graphics the display units and reforce the values of the brand Bourjois (joy, colour. ..).

The shelves with feminine curves recall the curves of furnitures like chest of drawers. The rectangular bottom balances and brings up to plate the whole furniture.