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Bergerie “Backstage”
 
GESA FORM + FUNKTION  
42bis rue de Bourgogne
75007 PARIS (FRANCE)
 
Tel. : 0140627170  
E-mail : fbarsot@gesa-design.de    
Site : www.gesa-design.de  
 
Manufacturer GESA FORM+FUNKTION  
Designer GESA  
Advertiser L'ORÉAL PARIS  
Type of display Bergerie  
Distribution network Grand magasin - parfumeries - enseigne spécialisée  
Quantity produced 2000 units  
Materials used in production Acrylique, polycarbonate, abs  
Dimensions (mm) Width: 1800  Depth: 800  Height: 800  
Use duration 208 weeks  




 
  Advertiser's Objectives
& Strategy
The new Bergerie Backstage is a perfect answerto the more selective orientation of the brand L’Oréal Paris.

The module is designed like a showcase for the product => thick materials and new color-codes : white, black and gold.

Because of an innovative up-date system, new products can be easily and rapidly produced and installed at a very competitive price without having to change the complete module.

The system exists in both "luminous carcass" and "single modules" version.