A flower of Lotus, pure and sweet, spreads(displays) on a light kakemono, in the Japanese elegance. Beside him, a manifesto, strong and structured, expresses the will of speaking(voicing of opinions) of KENZOKI on the market of the selective care.On his(her, its) base, both hurt contacts, advance the product BEAUTIFUL OF DAY. His(her, its) jar, its case.

The BEAUTIFUL day campaign(country) PLV is a game(set, play) of opposite, between strength and sweetness. Staging simple materials(subjects) and persons with a strong visual sense sweet to evoke the efficiency and the pleasure of KENZOKI.It is also a practical tool in selective perfume shops, which can settle(arise) simply, .