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Tour mascara 2007 CHRISTIAN DIOR
 
BLEU CAPITAL  
5 rue Paul Bert
93400 SAINT OUEN (FRANCE)
 
Tel. : 01 41 66 33 00  
E-mail : aviani@bleu-capital.com    
 
Manufacturer BLEU CAPITAL  
Designer PARFUMS CHRISTIAN DIOR  
Advertiser PARFUMS CHRISTIAN DIOR  
Type of display Testeur stockeur  
Distribution network Grand magasin - parfumeries  
Quantity produced 3106 units  
Materials used in production Plastique  
Dimensions (mm) Width: 175  Depth: 175  Height: 350  
Use duration 12 weeks  

 
  Advertiser's Objectives
& Strategy
The mascara tower is a multifonctional display, which put forward the entire range of DSH mascaras from Dior, in a simple, interative and multidimentional way.

Each mascara and it identity is represented on oneof the four sides, thanks to it own visual, texts and stocking range. This playful and self-service tool allows an original, simple, and attractive approach for the consumers, who are often used to flat and static pos materials.