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| Russia GTS |
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| Manufacturer |
DIAM International |
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| Designer |
DIAM |
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| Advertiser |
MAYBELLINE |
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| Type of display |
Testeur non stockeur |
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| Distribution network |
Hyper-supermarché - grand magasin - pharmacies |
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| Quantity produced |
750 units |
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| Materials used in production |
Chrome, wood, PMMA, glass, acrylic, métal |
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| Dimensions (mm) |
Width: 885 Depth: 700 Height: 1530 |
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| Use duration |
150 weeks |
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Advertiser's Objectives
& Strategy |
This GTS has a dual function, it works
equally in a stand alone situation in a store environment in front of a self selection
counter and it also works as a station for a cosmetics assistant to work from
and demonstrate the products.
It is of high design standard and is in a class of its own in the mass market.
The black modules in particular suggest prestige.
The design reflects the next generation of Maybelline in store and takes the brand
to the next aspiration level. |
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