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| RIMMEL general tester
stand |
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| Manufacturer |
CDE COMMERCE DISPLAY NORBERT EICHLER GMBH |
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| Designer |
CDE / FRÉDÉRIC HILDEBRAND |
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| Advertiser |
COTY INTERNATIONAL |
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| Type of display |
Testeur stockeur |
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| Distribution network |
Hyper-supermarché - grand magasin - parfumeries |
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| Quantity produced |
815 units |
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| Materials used in production |
Métal, styrene, acrylic, wood |
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| Dimensions (mm) |
Width: 800 Depth: 640 Height: 1430 |
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| Use duration |
30 weeks |
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Advertiser's Objectives
& Strategy |
Creating a GTS for international purposes,
budget below 400, - euro, transporting RIMMEL image and values, modular system
with exchangeable inserts. Building the bridge between mass and masstige market.
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