This was the key component in the market success that made 2007 Revlon’s record year.

The objective was to create a display unit that was entirely modular and thus would suit a wide range of outlets across Europe. In order to reflect Revlon’s position within a complex market the display had to emphasise the Revlon brand and add to the prestige of the store within it featured.

These objectives were met by creating a vibrant display and helped create consistent communication of the brand’s image throughout Revlon’s advertising mix.

The brand positioning of ‘Red Carpet’ was picked up from the start, and the unit carried almost 50% increase in load up from its predecessor.

The display was critical to the success of the Revlon system and achieved a 22% sales increase.