A worldwide visibility for the two brands : a worldwide Guerlain distribution and a strong editorial relay in the upmarket feminine magazines

Strategy :

The POS is the result of a mix between Guerlain’s codes : the refinement, the know-how of Guerlain make-up and those of Pucci : audacity, femininity and glamour of his creations

Creation :

The main idea of this creation is to correspond to Pucci Boutique ambiance but without forget the Guerlain strengths. Thus, this creation uses white lacquered wood and round shapes inspired from Pucci “arabesque” ofthen used on Pucci fabrics. On the other hand, the strong image visual with Julia Stegner and products express the Guerlain spirit.