- to give immediat feelings of profusion and colors, unsual on a classic tester bar presentation (1dummy/testers) by having a concept based on the real products presentation.

- to enhance the value of products by presenting them as in a museum showcase, and by the way protect them from theft.

- to be different from usual tester bar shapes, and strongly convey Bourjois brand values (joy, colours. ..) as well as being near selective values.

- having more than 280 refs on less than 1 meter width, being easily modulable in order to follow the annual new products launching rythm (1 module = 1 product) and bear regular animations.