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“Mural Maquillage” L'ORÉAL
 
GESA FORM + FUNKTION  
42bis rue de Bourgogne
75007 PARIS (FRANCE)
 
Tel. : 0140627170  
E-mail : fbarsot@gesa-design.de    
Site : www.gesa-design.de  
 
Manufacturer GESA FORM + FUNKTION  
Designer GESA & L'ORÉAL  
Advertiser GESA FORM + FUNKTION  
Type of display Wall unit  
Distribution network Hyper-supermarché - commerce indépendant - grand magasin - parfumeries - enseigne spécialisée  
Quantity produced 500 units  
Materials used in production Acrylique, métal, système d'éclairage  
Dimensions (mm) Width: 1495  Depth: 450  Height: 2000  
Use duration 208 weeks  






 
  Advertiser's Objectives
& Strategy
This unit is a perfect answer to the new identity and positionong of the L´Oréal Paris meke-Up Brand. The developpment was done in accordance to the demanding budget and distribution constraints of the mass market world.

With it´s highly selective drawer system and acrylic tester front, the unit can be up-dated on the module level. It´s unique tower systematic also enables its structure to evolve in width throughout its lifetime.

Finaly a very practical "Plug and Play" concept allows for a user friendly installation of all its modules.