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Miroir lumière CHANEL
 
DIAM INTERNATIONAL  
40 rue Pierre Curie
78130 LES MUREAUX (FRANCE)
 
Tel. : 0134928360  
E-mail : acadoch@gr.diam-int.com    
Site : www.diam-int.com  
 
Manufacturer DIAM International  
Designer CHANEL  
Advertiser CHANEL  
Type of display Miroir lumineux  
Distribution network Grand magasin - parfumeries - instituts  
Quantity produced 500 units  
Materials used in production Métal, injection plastique, extrusion aluminium anodisé, peinture satinée, miroir  
Dimensions (mm) Width: 600  Depth: 180  Height: 750  
Use duration 156 weeks  









 
  Advertiser's Objectives
& Strategy
Chanel mirror was designed by CHANEL Make-Up Creative Design Studio and developed by Artistic Department.

This POP display allows to see the real colour of the make-up depending on environmental lighting (ie : sunset - candles light...). It shows how important the lighting is when choosing colour of make-up items.

Technically, CHANEL mirror is made of 120 RVB leds, controlled by 120 micropilots, in order to have accurate environmental lighting conditions. Frame of the mirror is made of movable illuminated panels, so that light is perfectly reflected and without shadows on consumers'face.

It was designed with luxuous materials only, in the same way than HI FI player.

CHANEL manages the light, CHANEL customer can therefore manage her choice.