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Meuble “Play Ball”
 
GROUPE MARIE LAURE PLV MERCHANDISING  
4bd Foch
93800 ÉPINAY-SUR-SEINE (FRANCE)
 
Tel. : 01 48 13 12 50  
E-mail : t.klajer@marie-laure-PLV.fr    
Site : www.marie-laure-PLV.fr  
 
Manufacturer GROUPE MARIE LAURE PLV MERCHANDISING  
Designer L'ORÉAL PROFESSIONNEL  
Advertiser L'ORÉAL PROFESSIONNEL  
Type of display Stockeur, merchandiser  
Distribution network Coiffeurs  
Quantity produced 4500 units  
Materials used in production Métal + PMMA  
Dimensions (mm) Width: 230  Depth: 320  Height: 1500  
Use duration 14 weeks  





 
  Advertiser's Objectives
& Strategy
Create an inescapable visibility in the daytime and at night, in hairdressing salon, around the new products of the mark(brand) PLAY BALL while staying in the codes Play Ball - curvature, fun and originality.

Little cumbersome piece of furniture, not to hamper(bother) the traffic(circulation) in hairdressing salons.

The original shape was concue to put end to end some furnish with the same range.