| With its new euro gondola unit design
Maxfactor sought to bring alive its new equity and to establish the furniture
as the best in class gondola unit by :
Creating a prominent promotional area design and shape, which combined with
strong branding provides a compelling in store proposition to the consumer.
Using space efficient but impactful lateral visual area’s to communicate
and reinforce the brand identity.
Using merchandising that presents a clear product offer and that is flexible
and easy to manipulate instore. |
