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MAXFACTOR Hatch 2
general cosmetic tester stand
 
ELITE DISPLAYS LIMITED  
332 Melton Road
LE4 7SL LEICESTER (UNITED KINGDOM)
 
Tel. : +44 116 2611012  
E-mail : james@elitedisplays.co.uk    
Site : www.elitedisplays.co.uk  
 
Manufacturer ELITE DISPLAYS LIMITED  
Designer DIAM UK LIMITED  
Advertiser PROCTER & GAMBLE  
Type of display Testeur non stockeur  
Distribution network Commerce indépendant - grand magasin - pharmacies - instituts - enseigne spécialisée  
Quantity produced 2462 units  
Materials used in production Plastic & métal substraights, print materials  
Dimensions (mm) Width: 800  Depth: 740  Height: 1610  
Use duration 150 weeks  




 
  Advertiser's Objectives
& Strategy
The unit is Procter & Gambles next generation tester unit evolved from the Hatch 1 cosmetic tester unit.

Consumer friendly unit giving easy access and views to all Max factor product range with grouped colour co-ordinated product areas (lips, face, eyes)

Design of unit gived maximum colour impact, extensive use of product information graphics and glorified products.

Unit construction modular form within the product area gives flexibility in product layout and is designed to be updated easily and economically for new products.