| The Boots 5 module unit provided a
4 metre merchandising space within which L’Oreal sought to increase the
retail impact of its colour cosmetics range for the leading stores of this major
UK retailer, by:
Highlighting the aspirational positioning of the brand through the use of sleek
contemporary forms, integrated front lighting and premium materials, using accents
of black and L’Oreal gold.
Creating high visual impact from a distance, whilst ensuring clear product
visibility and segmentation when in proximity to the unit
Improving graphic communication and tester presentation.
Making the unit more efficient and easier to re-merchandise, re-planogram and
update by reducing the number of components, and through the design of a new ‘plug
and play’ system. |
