- To present and enhance our new make up star products of the Terracota franchise.
- To display this collection in an additional space to our current stand.
- To utilise the station for animation podiums.

Strategy : To gain in visibility on our main make up franchise Terracota thanks to a compact and free standing unit.

Creation : With this element, we wanted to use all the senses of the customer :

Terracota codes through the brown emblematic color, the new collection visual, the well-known vertical logo and finally the "Guerlain touch" with its strong modern and luxury design.