| Objectives : launch of Clarins Joli
Rouge. We wanted to create an event on the best segment of lipstick category by
having a visible and impactful counter unit. This counter allows a stock of 14
colours and highlights the product.
Strategy : design matches with the elegant Joli Rouge packaging material and
colour : silver and transluscent red.
We also chosed to have a magnified graphic in order to create a real impact. |
