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Advertiser's Objectives
& Strategy |
The objective is to introduce our latest
Makeup Collection (Spring 09) thanks to a material full of originality & dare
and highly qualitative at the same time.
From a strategic stand point, Clarins is becoming a key player on the Makeup Market
and thru this POP element; we wanted to increase our visibility and claim that
we are an incontrovertible and modern Brand, both capable of technologic breakthroughs
(see launch of 2 new smart products, glorified on the left side of the podium)
and colour innovation (see launch of our new range of single eye shadows, some
of them being highlighted on the right side of the podium). |
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