This campaign is an ephemeral campaign.
A special moment with women to introduce the makeup collection : the CHANEL
makeup trends of the season and our limited edition.
In the POS, the objectives are :
- to communicate on the spirit of the collection.
- the colors creativity.
- on our new makeup products.
SPMs creative intentions are : A strong POS set-up focused on the entire collection
and communicating on its theme : Camélias and Imaginary Gardens.
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