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Advertiser's Objectives
& Strategy |
Fendi Palazzo, a perfume fire and woman,
flower and wood, carnal and symbolic.
Exploiting two institutional codes of the trademark : the double F logo and the
arcades of Palazzo FENDI, the PLV of the launching of FENDI PALAZZO, luxurious
and statutory, is an ode to the Italian capital. As soon as you walk in at the
sale outlet, or into linear, FENDI PALAZZO transports us in the heart of the Eternal
City. |
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