| |
 |
| Diable stockeur diesel
“Fuel for Life” |
 |
|
 |
 |
|
|
| |
| Manufacturer |
GROUPE MARIE LAURE PLV MERCHANDISING |
|
| Designer |
PRESTIGE ET COLLECTIONS INTERNATIONALES |
|
| Advertiser |
DIESEL |
|
| Type of display |
Stockeur, merchandiser |
|
| Distribution network |
Grand magasin - parfumeries |
|
| Quantity produced |
1476 units |
|
| Materials used in production |
Acier epoxy noir, montants en peuplier, caisses en bois radiata, porte-visuels en PS, paille |
|
| Dimensions (mm) |
Width: 400 Depth: 600 Height: 1300 |
|
| Use duration |
15 weeks |
|
|
|
|
|
|
|
|
 |
| |
|
 |
|
|
| |
Advertiser's Objectives
& Strategy |
We conceived the PLV as the dressing
of scene(stage) of a theater. Diesel it is the mark(brand) which tells the history(story)
of Fuel oil for Life, the sexy and energy elixir which crossed the time(weather),
which we staged in selling points. We wanted to give to the consumer a nlle experience(experiment)
by throwing(planning) him(it) in a universe, by making him(it) integral part of
the history(story). Fuel oil for Life, the elixir to be used with precaution has
just been legalized … Flasks are still packed in wooden boxes(cash desks)
which have just arrived on selling points. In the conception, we tried to reinvent
forms elements nlles (The trolley bus). les are at the same moment retro and modern
in their look, in the materials (subjects) (wood ages, plexi glossy). |
|
|
|
|
 |
|
|
