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Vitrine “Tokyo by KENZO”
 
GROUPE MARIE LAURE PLV MERCHANDISING  
4bd Foch
93800 ÉPINAY-SUR-SEINE (FRANCE)
 
Tel. : 01 48 13 12 50  
E-mail : t.klajer@marie-laure-PLV.fr    
Site : www.marie-laure-PLV.fr  
 
Manufacturer GROUPE MARIE LAURE PLV MERCHANDISING  
Designer KENZO  
Advertiser KENZO PARFUMS  
Type of display Vitrine  
Distribution network Grand magasin - parfumeries  
Quantity produced 1608 units  
Materials used in production Carton, PMMA, système lumineux  
Dimensions (mm) Width: 1020  Depth: 200  Height: 950  
Use duration 14 weeks  







 
  Advertiser's Objectives
& Strategy
At night in Tokyo, we see there better than in broad daylight. Multicolored neon flash, and send the image of a city refusing at night which falls. Here, the quite electric makes king. The choice of twinkling neon on the shop window stood out as an evidence. Not only because they characterize the city of Tokyo, fervent, exciting but also because they symbolize the fusing fragrance, and brilliant of the new male. Besides, them die.