After having produced several Gondola
Head projects for them, Lancaster asked CEDIC to create and produce a new Gondola
Head for the brand Davidoff. These displays have been installed in almost all
Müller stores in Germany. The main target of this gondola head was to increase
the impact of the brand onto the market by increasing lighting effect (top, sides
and shleves system). One advantage of this gondola head is that it is possible
to update the side visuals within a few seconds in order to refer to the campaign
presented on the display. The lighting effect and the choice of the materials
used have contributed to increase strongly the impact of the brand at the Point-of-Sales.
