| - Maximize the visibility of the new
eau de toilette product at point of sale
- Demonstrate the esthetic guidelines for EDT (silver replaces gold on the
cap ring and on the net of the cover / pouch)
- Display the new communication visual - Anna Mougalis
Create materials that:
- differentiate from the materials developed for the eau de parfum, to show
that this is a new launch
- underline the differences in the packaging between the eau de parfum and
the new eau de toilette (silver replaces gold): play with silver and purple, with
priority given to the silver, which will make it clear that this is a new launch. |
