The flavor(perfume) offers a rock universe n roll, Gothic, baroque, mysterious and sensual. This universe is represented by the colors of flasks, the writing, the rose, the fragance and the communication.

THE OBJECTIVES :

Lean on the strength of the mark(brand) in the male to enter on the feminine territory.

Especially known for his successes in male perfume shop, the mark(brand) Paco Rabanne wanted to make a success of the bet of the launch of a feminine.