| The objective of this display was to
present the latest NIVEA deodorant in the store in a high-quality and eye-cathing
manner. The intention was to appeal to young female consumers and to invite them
to actually buy the product as a tryout product. The design of the display was
to be a direct translation of what the product offers: energetic refreshment.
Furthermore the display played an important role in the overall marketing mix.
The unique features of this display are the diagonal angles used, which create
an extreme dynamic appearance. Specifically the strip around the column ensures
a high attention value. Attractive colours and a refreshing design complement
the concept of the product. This is exactly what makes the display a continuation
of the product. |
