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Fontaine Jean-Paul GAULTIER
“Fleurs du mâle”
 
GROUPE MARIE LAURE PLV MERCHANDISING  
4bd Foch
93800 ÉPINAY-SUR-SEINE (FRANCE)
 
Tel. : 01 48 13 12 50  
E-mail : t.klajer@marie-laure-PLV.fr    
Site : www.marie-laure-PLV.fr  
 
Manufacturer GROUPE MARIE LAURE PLV MERCHANDISING  
Designer JEAN-PAUL GAULTIER  
Advertiser BEAUTÉ PRESTIGE INTERNATIONAL  
Type of display Fontaine à parfum  
Distribution network Grand magasin - parfumeries  
Quantity produced 209 units  
Materials used in production 2 coques thermoformées en PS - structure intérieure en métal - poussoir et collerette en peinture canon de fusil  
Dimensions (mm) Width: 500  Depth: 400  Height: 1300  
Use duration 12 weeks  





 
  Advertiser's Objectives
& Strategy
The objective was to capitalize on the flask of "MALE" and to strengthen its very carrier and symbolic visual impact by the presence of its double(copy) in huge fountain.