Injection moulded trays and top; mdf and métal frame screen printed branding to sides and gloss laminate header
Dimensions (mm)
Width: 400 Depth: 400 Height: 1300
Use duration
36 weeks
Advertiser's Objectives & Strategy
Bosch has used the display to make
ISIO the leading hedge trimmer in its market.
The objective was to create a new high profile product launch of a hedge trimmer
and grass trimmer using new lithium iron technology developed in conjunction with
Sony. Innovative product and packaging design required a more premium in store
presence – instead of the usual cardboard box, the product is packed in
a shaped tin. The brief was for premium impactful unit to hold 12 single products.
The Unit has facility for hero/showcase product with built in security device.
The Units were easily sited in all manner of retail outlet from DIY to top end
garden supplies. The modular unit design allows good visibility of the product
with no waste of space. BOSCH- Germany said it is their best display unit ever!
