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Air purifier ion-emitter
demonstration display |
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| Manufacturer |
BEST PROJECT CO. |
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| Designer |
YOSHIHARU NAKAGAWA |
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| Advertiser |
PANASONIC CONSUMER MARKETING CO., LTD. |
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| Type of display |
Animation de linéaire |
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| Distribution network |
Hyper-supermarché |
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| Quantity produced |
600 units |
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| Materials used in production |
Paper, vinyl chloride, LED light |
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| Dimensions (mm) |
Width: 750 Depth: 200 Height: 640 |
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| Use duration |
52 weeks |
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Advertiser's Objectives
& Strategy |
The concept used to differentiate the
product from its competitors is the “nanoe-Shot, which penetrates to the
heart of every fiber”. In order to illustrate this, we used a blue LED and
a miniature T-shirt. We also aimed to highlight the fact that pressing the nanoe-Shot
button releases twice the normal dose of nanoe-Ions with a setup whereby, when
the nanoe-Shot button on the POP display is pressed, the LED moves faster, thus
simulating the increased shot of ions. |
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