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LOOK-O-LOOK flower tree
 
SMURFIT KAPPA ZEDEK  
Maagdenburgstraat 9
7400AD DEVENTER (NETHERLANDS)
 
Tel. : 0031-570698994  
E-mail : gerbert.de.ruiter@smurfitkappa.nl    
Site : www.smurfitkappa-zedek.nl  
 
Manufacturer SMURFIT KAPPA ZEDEK  
Designer SMURFIT KAPPA ZEDEK  
Advertiser LOOK-O-LOOK INTERNATIONAL BV  
Type of display Présentoir de sol non stockeur  
Distribution network Hyper-supermarché - enseigne spécialisée  
Quantity produced 5000 units  
Materials used in production B-flute, be-flute, double sided tape, glue  
Dimensions (mm) Width: 600  Depth: 400  Height: 1550  
Use duration 3 weeks  




 
  Advertiser's Objectives
& Strategy
The objective of Look-o-Look is to ensure a position in retail shops. The relatively complex packaging of the product can as such be presented at best, on a minimum footprint. The display is characterised by its simplicity and efficiency. As such it can be set-up and filled without the filling material used for transport, and the display itself can easily be installed. Moreover optimal logistic and transport dimension was taken into consideration. This results in lower costs and ease of use for retail shops. The open design of the display can be approached from four sides and can even be positioned in the relative small retail shops. In combination with the limited surface this ensures an optimal positioning percentage.