| |
 |
| “Hamrins”
Merry-go-round display |
 |
|
 |
 |
|
|
| |
| Manufacturer |
BEST PROJECT CO. |
|
| Designer |
BEST PROJECT CO. |
|
| Advertiser |
NIPPON MEAT PACKERS,INC. |
|
| Type of display |
Présentoir de comptoir |
|
| Distribution network |
Hyper-supermarché |
|
| Quantity produced |
500 units |
|
| Materials used in production |
Paper, polyethylene terephthalate, styrene, cloth |
|
| Dimensions (mm) |
Width: 400 Depth: 600 Height: 500 |
|
| Use duration |
52 weeks |
|
|
|
|
|
|
|
|
 |
| |
|
 |
|
|
| |
Advertiser's Objectives
& Strategy |
Decoratively cut sausages are becoming
increasingly popular in Japan. Decorative cutting was designed an idea to incorporate
into children’s dietary education so that they may better enjoy their culinary
experience, and animals are a popular choice. This option allows for production
of a large variety. By making those animals into an amusement park merry-go-round
and showing Hamrins, the ham-sausage characters currently riding a wave of popularity
in Japan, riding on them, we have illustrated the fun element more clearly. The
aim of this instalment is to promote dietary education and increase motivation
to purchase ham sausages. |
|
|
|
|
 |
|
|
