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Floor display “Mentos”   UNIBON SPOL. S R.O.   Lazarská 13/8 Praha 2 120 00 Czech Republic 120 00 PRAHA (TCHEQUIE)   Tel. : 00 420 605 296 022   E-mail : miroslav.kozel@unibon.cz     Site : www.unibon.cz     Manufacturer UNIBON SPOL. S R.O.   Designer 3DC S.R.O.   Advertiser PERFETTI VAN MELLE CZECH REPUBLIC, S.R.O.   Type of display Présentoir de sol non stockeur   Distribution network Petrol station   Quantity produced 60 units   Materials used in production Plastic   Dimensions (mm) Width: 600  Depth: 600  Height: 1800   Use duration 10 weeks       Advertiser's Objectives & Strategy Pilot campaign. Attractive POP for channel of impulsive purchase. To address target group (unisex, 18 - 40 years old, white-collars, drivers). Emphasis on brand communication. Immediate reaction. Relationship on next communication activities. Minimum space for stand...DYNAMIC - "FAIR GAME" - SEXY SOLUTION.