Cornets filled with candy is a top
impulse product with petrol stations in the Netherlands. However may times they
are not presented as such and are dumped in baskets. Leaf wants to preserve the
Red Band brand and boost the turnover of candy cornets at the same time. The number
of varieties had to be reduced to four flavours/mixes to enable shoppers a'easy
pick'.
This resulted in a display with four transparant tubes in which the flavours are
easy to recognize. The center divides the tubes and represents a candy cornet
blow-up, and thus the brand is predominantly present. Innovation with regard to
segmentation in the display (separate compartments for different flavours) and
innovation with regard to ease of use (Header is fixed to the front plate which
enables ease of set- up).
