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HEINEKEN Magic bottle
 
VISUAL DISPLAY  
Via Fabio Di Maniago 15
33100 UDINE (ITALY)
 
Tel. : +390432600331  
E-mail : chiara@visualdisplay.it    
Site : www.visualdisplay.it  
 
Manufacturer VISUAL DISPLAY S.R.L.  
Designer VISUAL DISPLAY S.R.L.  
Advertiser HEINEKEN ITALIA S.P.A.  
Type of display Présentoir de comptoir  
Distribution network Disco bar and pub  
Quantity produced 100 units  
Materials used in production Magnets, steel and plexiglas®  
Dimensions (mm) Width: 300  Depth: 300  Height: 300  
Use duration 52 weeks  






 
  Advertiser's Objectives
& Strategy
The display defies the power of gravity suspending the Heineken Aluminium bottle - the innovative bottle designed by the known designer Ora Ito.

The visual impact is absolutely unique and immediate: the bottle seems to float in the void.

The display is born for being positioned in the disco bars, pubs and in the places where, according to the precise strategy of the company, the image of brand strengthens through an innovative communication focused on the product.