Previous entry 
 
VEUVE CLICQUOT
Coffret « La Grande Dame »
 
PIXXENT  
55 avenue des Champs Pierreux
92012 NANTERRE (FRANCE)
 
Tel. : 0155176401  
E-mail : motteau@pixxent.com    
Site : www.pixxent.com  
 
Manufacturer PIXXENT  
Designer ANDRÉE PUTMAN  
Advertiser VEUVE CLICQUOT PONSARDIN (LVMH)  
Type of display Coffret pour une bouteille magnum  
Distribution network Hôtels et restaurants «  prestige  »  
Quantity produced 100 units  
Materials used in production PMMA noir, PMMA cristal, PS miroir, tôle aluminium  
Dimensions (mm) Width: 205  Depth: 205  Height: 410  
Use duration 52 weeks  








 
  Advertiser's Objectives
& Strategy
La Grande Dame, Veuve Clicquot’s Haute Couture champagne, embodies the ultimate expression of the House style : a luminous robe, opulent taste and a delicate effervescence. Its unique, instantly recognisable style bears the dominant mark of Pinot Noir and derives exclusively from eight Grand Crus traditionally used by Veuve Clicquot.

Andrée Putman lends her talents to Veuve Clicquot by creating a mysterious presentation box that houses La Grande Dame 1998. The box is a delight, an intimate treasure adorned with surprising motifs longing to be discovered. Adding an instant style statement to the evening the box with its luxurious covering can be transformed into an ice bucket.