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Stand de dégustation “Tassimo”
 
WEILLROBERT  
42 rue Botzaris
75019 PARIS (FRANCE)
 
Tel. : 01 53 38 63 20  
E-mail : n.dubreuil@weillrobert.net    
Site : www.weillrobert.com  
 
Manufacturer WEILLROBERT  
Designer WEILLROBERT  
Advertiser KRAFT FOODS  
Type of display Stand de dégustation  
Distribution network Hyper-supermarché  
Quantity produced 1500 units  
Materials used in production Carton pelliculé  
Dimensions (mm) Width: 900  Depth: 800  Height: 2000  
Use duration 1 semaine  









 
  Advertiser's Objectives
& Strategy
For the launching through Europe of the range of hot drinks and the new Tassimo coffee machine, to make known the product by means of a great series of animation-tastings in the points of sale with a developing stand.

- By choosing unusual forms bent with an overhanging header for an animation stand, the display unit enhances the Tassimo brand. The new coffee machine is emphazed on a round plate; the range of the coffees, chocolates and cappuccinos is available on the face of the display unit and is easily accessible to the demonstrator. The display unit hides at the back two filing spaces for mineral water and the stock of products. The goblets are at disposal on the side of the display. The whole display enters in a small cardboard case which is easily carried by the hostess.