| For the top-of-the-range famous whiskies
Scottish Classic Malts, DIAGEO asked us to study a new support with a more revealing
design of our time, and better adapted to the new target of customers : expert
wine waiters of the top-of-the-range establishments and with the consumers more
experts, but also younger and more sensitive to the design.
Bet successful with this wine waiter made of noble materials and contemporaries
as the combination of a rare wood (Koto) and the glass (PMMA), on a top-of-the-range
positioning. Its silhouette in curves confers to him a refined elegance, a design
exclusive and elitist, in underlining the segmentation of malts, valorised thus
better, and reinforced by a marking of the appellation to the recto and the back. |
