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Présentoir de sol DUVAL
 
FIDRA FRANCE  
27 rue de Champagne
93011 BOBIGNY CEDEX (FRANCE)
 
Tel. : 0748950051  
E-mail : fidra.fd@fidrafrance.com    
Site : www.fidrafrance.com  
 
Manufacturer FIDRA FRANCE  
Designer FIDRA FRANCE  
Advertiser BOISSET SA - DUVAL  
Type of display Tête de gondole - îlot  
Distribution network Hyper-supermarché  
Quantity produced 500 units  
Materials used in production Métal & abs  
Dimensions (mm) Width: 700  Depth: 1150  Height: 2200  
Use duration 78 weeks  



 
  Advertiser's Objectives
& Strategy
FLOOR DISPLAY WITH FLAG & TELESCOPIC POLE :

2007 TARGETS : HIGH VISIBILITY - HIGH PRODUCT STORAGE - USER FRIENDLY

One to four displays can be used together with a huge storage capabilities of 70 to more than 200 bottles. User friendly : Mounted and dismounted with no tool by one person

Delivered in 3 elements :
a) One large padded bag (metal frames, vacuum formed ABS shelves, injected plastic accessories & flag pole with base)
b) One flat padded bag for the folded back panel & PVC flag.
c) One tube for central metal mast & telescopic flagpole.

RESULTS 2007 :

Within 6 months : 200 displays installed /500
- More than 2 installations per installed display after only 6 months
- Strong sales increase since summer 2007.