For the lauching of the first 4x4
Citroen C Crosser, the brand wished to continue the advertising campaign in the
points of sale and especially to create in the dealers a separate space for this
new car.
- A large visual in fabric (printed paper form thanks to the new numerical possibilities)
makes it possible to isolate the real vehicle and placing it in front of the visual
of the campaign. The installation is particularly easy : two independent feet
support and a set of stems are assembled in a few minutes.
We chose to extract the butterflies drawn on the visual of the campaign and
to materialize them in 3D in order to surround space of giant butterflies hanged
on the ceiling and magnetic butterflies landed on the frame of the display and
on the car.
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