POPAI France is the only association with the
sole aim of providing a service to advertisers (brand and retail) and creative/production
staff working in the Marketing at Retail sector. Founded in the United States
in 1936, the association helps members develop their understanding of consumer
behaviour and awareness of point-of-purchase communication tools.
Concretely this translates into carrying out studies and organizing professional
training programmes. It also publishes the profession's resource guide. It co-organizes
the MPV tradeshow and holds the POPAI Awards Paris, competition, to celebrate
the best initiatives concerning POP advertising and information, commercial furniture
and digital media. Last but not least, the association also represents its members
at national and international conferences.
Through its actions, the association promote the Marketing at retail.